How to make your organisation easier for AI systems to understand

Outline (draft — not for publication)

1. Lead — AI systems summarise what they can find and trust; clarity beats cleverness.
2. Consistent identity — one organisation name, NAP where relevant, same facts everywhere.
3. Quotable pages — lead with answers; define terms; avoid empty slogans.
4. Structure — headings, lists, FAQ only when genuine, appropriate schema.
5. llms.txt and crawlability — helpful when honest; not a ranking cheat code.
6. Limits — you cannot fully control generative answers; improve the source.

Notes

• No robot/brain imagery in final art direction.