How author websites can support direct reader relationships

Outline (draft — not for publication)

1. Lead — Retailer pages help discovery; an author site owns the relationship.
2. Jobs of an author site — who you are, what you write, how to buy, how to stay in touch.
3. Entity clarity — consistent author name, titles, series; avoid conflicting bios.
4. Launch vs lasting home — campaign pages should feed a durable site.
5. Pathway note — author/publishing enquiries may route to a specialist pathway while staying in the Search Foundry journey.
6. What not to do — thin doorway pages for every ISBN keyword.

Notes

• Do not invent Author Direct product claims until confirmed public.